Tactical thinking on outbound systems, fractional GTM, sales operations, and pipeline strategy. Written from the trenches, not the boardroom.
A step-by-step breakdown of how I build outbound systems: from domain setup and deliverability to sequencing, messaging, and performance tracking.
Samuel Brahem
Most people misunderstand what fractional GTM means. It is not part-time advising. It is embedded, hands-on operator work with clear ownership and outcomes.
Samuel Brahem
Most CRMs are not broken by design. They are broken by drift. Here is a structured approach to fixing your CRM without nuking everything.
Samuel Brahem
Generic ICPs produce generic results. Here is the framework I use to define ICPs that directly inform messaging, targeting, and sequencing.
Samuel Brahem
Forget templates. Here is the messaging methodology that consistently generates 15%+ reply rates in competitive B2B markets.
Samuel Brahem
The problem is not your BDRs. It is that the playbook was designed in theory, not built from actual pipeline data and real market feedback.
Samuel Brahem