Owner Service
Landlord Representation.
Marketing, positioning, and execution for industrial owners.
Overview
What it covers.
Landlord representation handles the full marketing and leasing process for industrial property owners — from initial positioning and marketing strategy through tenant tour management, offer negotiation, and lease execution. The goal is straightforward: maximize the asset's economic performance over the hold period by securing the right tenant, the right rent, the right escalation schedule, and the right covenant strength. In Metro Vancouver's structurally tight industrial market, disciplined execution typically delivers meaningfully better economics than passive marketing through public listing platforms.
The Process
Step-by-step execution.
01.
Asset Positioning Audit
Walk the building, review the rent roll, model the highest-and-best use, and develop a positioning strategy specific to this asset and submarket.
02.
Marketing Strategy & Collateral
Production of marketing collateral (floor plans, photos, drone, leasing summary, comparable benchmarking) and identification of target tenant types.
03.
Tenant-in-the-Market Intelligence
Direct outreach to known tenants-in-the-market and brokers representing active requirements — most quality leases close from this channel.
04.
Public Listing & Broker Co-op
Strategic placement on listing platforms (CoStar, ICX, LoopNet) with the right broker co-operation structure to maximize coverage.
05.
Tour Coordination & Offer Management
Tour scheduling, qualification, offer solicitation, and disciplined response management to keep momentum and competitive tension.
06.
Lease Negotiation
Term negotiation aligned to your hold strategy — rent, escalations, op-cost handling, TI, free rent, options, and covenant strength all modeled together.
07.
Lease Execution & Handover
Coordination with legal counsel through to executed lease and tenant occupancy.
Who This Is For
The right fit.
- Industrial property owners with vacant or upcoming vacant space
- Owners with expiring tenants needing renewal vs. re-leasing strategy
- Institutional landlords with portfolio leasing requirements
- Private owners considering disposition vs. continued hold
- Developers leasing speculative new construction
What You Get
The deliverable.
- Custom marketing collateral and positioning strategy
- Direct tenant outreach and broker co-op management
- Public listing placement with strategic exposure
- Tour coordination and offer management
- Comparable-driven rent and term negotiation
- Disciplined deal management through lease execution
- Reporting throughout the campaign with weekly cadence
When to Engage
Timing.
Engage 6 to 12 months before vacancy where possible. Quality industrial leases in Metro Vancouver frequently take 90 to 180 days from active marketing to executed lease, with longer timelines for larger or specialty assets. Earlier engagement allows pre-marketing through the tenant-in-the-market channel, which produces materially better economics than reactive listing after vacancy occurs.
Why Me
The fit.
Industrial-only focus combined with NAI Commercial Vancouver's market presence and NAI Global's network provides the deepest possible coverage of qualified industrial tenant demand. The right tenant for your asset may be a regional operator, a national tenant from outside Metro Vancouver, or an international occupier sourced through the NAI Global referral network. Single point of contact accountability ensures the marketing strategy and deal execution align with your hold strategy and economic objectives.
Frequently Asked Questions
Landlord Representation, answered.
What's the typical timeline for leasing industrial space in Metro Vancouver?
Quality industrial leases typically take 90 to 180 days from active marketing to executed lease, with larger assets, specialty product, or premium pricing requirements at the longer end. Pre-marketing through tenant-in-the-market channels can compress timelines and improve economics — engaging your broker 6 to 12 months before vacancy creates room for this approach.
How is landlord representation compensated?
Standard landlord representation in Metro Vancouver commercial real estate involves a brokerage commission paid by the landlord, typically structured as a percentage of total lease consideration (often 3 to 5% of gross rent over the term, split with cooperating brokers if a tenant rep is involved). Commission structures should be clearly understood and documented in the listing agreement.
Should I list with one broker or multiple?
Exclusive listing arrangements typically deliver better economics than open listings. Exclusive engagement allows the broker to invest in marketing, tenant outreach, and deal management — work that doesn't get done under open listings where commission certainty is lower. The right exclusive broker provides full market access through broker co-operation, capturing the broader broker network without sacrificing accountability.
What rent should I expect for my industrial property?
Achievable rent depends on submarket, building class, specifications, condition, and current market conditions. A comparable-driven positioning audit early in the engagement establishes the right asking strategy and likely deal range. Setting expectations correctly at the start is one of the highest-leverage activities in landlord representation.