Get a senior go-to-market operator at 70% less cost. Build automated pipeline in 30-60 days without a full-time hire. From $3K/mo. Zero recruitment, onboarding, or severance risk.
Pipeline Generated
Companies Served
Less Than Full-Time
A fractional GTM engineer is a senior go-to-market specialist who works part-time (typically 20-30 hours per week) building the revenue infrastructure that powers your pipeline and sales growth.
Instead of hiring a full-time GTM engineer at $150K-$200K+ per year, you get a proven operator at a fraction of the cost—$3K-$9K per month—with zero recruitment, onboarding, or severance risk.
Fractional GTM engineers build your outbound systems, automate manual processes, architect your CRM and data flows, and train your team to own the infrastructure long-term. We don't just advise; we get in the weeds and build things that work.
| Factor | Fractional | Full-Time |
|---|---|---|
| Cost (Monthly) | $3K–$9K | $12.5K–$17K |
| Annual Cost | $36K–$108K | $150K–$200K+ |
| Ramp Time | Immediate (senior-level) | 3–6 months |
| Commitment | Month-to-month, cancel anytime | 12+ months, severance risk |
| Experience Level | Senior (10+ years proven) | Varies (junior–senior) |
| Risk | Low (test engagement first) | High (hire and hope) |
Building your first outbound motion. Fractional GTM engineer gets you to product-market fit pipeline in 60-90 days without blowing your burn rate.
Just lost a rep or scaling team. Fractional keeps pipeline flowing while you recruit. No gap in revenue generation.
Your current outbound sucks—low conversion, stale lists, manual chaos. Fractional GTM engineer audits and rebuilds your entire system.
Not sure if Apollo + HubSpot + Salesloft work together. Fractional evaluates your tech stack and designs architecture that actually generates pipeline.
Need 2x pipeline without hiring 5 more SDRs. Fractional GTM engineer automates manual work and compounds your team's output.
Demand spikes in Q1 and Q4. Hire fractional during busy seasons, scale down during slow months. Perfect cash flow alignment.
Three engagement tiers designed for different stages and needs.
Foundation and strategy
Up to 15 hours/week
Full infrastructure build
Up to 25 hours/week
Day-to-day GTM operations
Up to 30 hours/week + dedicated BDR
I'm not a strategist who points at PowerPoint slides. I'm a builder who gets in the weeds and delivers results.
$45M+ pipeline generated. $20M+ revenue closed. 25+ Fortune 100 deals. 130% average quota attainment. Not estimates—real, measurable results.
From pre-Series A startups to Series B+. From $500K to $50M+ ARR. I understand what works at every stage.
Clay, Apollo, HubSpot, Salesforce, n8n, Make, Zapier, Claude AI, and custom integrations. I don't recommend tools—I architect and build with them.
System-first approach. Every engagement delivers documented playbooks, architecture diagrams, and training so your team can scale independently.
When you hire me fractional, you're not getting a junior contractor. You're getting someone with 10+ years of GTM experience who has generated $45M in pipeline and served 10+ companies. I operate at the level of a Senior GTM Director or VP of Sales Ops, at a fraction of the cost.
A fractional GTM engineer is a senior go-to-market specialist who works part-time (typically 20-30 hours per week) on your pipeline and revenue infrastructure. Instead of hiring a full-time GTM engineer at $150K-$200K+ per year, you get a senior operator at a fraction of the cost ($3K-$9K per month) with zero recruitment, onboarding, or severance risk. They build your outbound systems, automate manual processes, architect your CRM, and train your team to own the infrastructure long-term.
A fractional GTM engineer costs $3,000 to $9,000 per month, depending on scope and intensity. A full-time GTM engineer costs $150,000 to $200,000+ per year in salary, plus 20-30% in benefits, taxes, and overhead—about $200K-$260K fully loaded. Fractional is 70% less expensive and has zero severance or recruitment risk. You're also paying for senior-level experience ($100K+ ARR proven) rather than taking a chance on someone's ramp time. You can start with a month-to-month engagement and expand or reduce as needed.
Most clients see initial momentum in 30-60 days. In the first 30 days, we audit your current stack, build your ICP framework, design your outbound architecture, and launch your first enrichment and sequencing infrastructure. By day 60, you should have your first automated pipeline flowing (usually 10-30 qualified opportunities in motion). By day 90, you'll have a fully documented, repeatable system that your team can scale independently. The timeline assumes you're committed to implementation (CRM access, team participation, decision-making velocity).
Partially, yes. A GTM engineer automates 60-80% of SDR manual work: list building, data enrichment, initial outreach sequencing, CRM hygiene, and follow-up scheduling. What remains is the human element: discovery calls, objection handling, and relationship building. In practice, companies reduce headcount from 4-5 SDRs to 1-2 high-quality closers, backed by GTM infrastructure. You get more pipeline at lower cost. One fractional GTM engineer often generates 2-4x the pipeline of a single SDR, while costing less.
That's why we start fractional. Most early-stage companies need fractional (20-30 hours/week) to build infrastructure and train the team. Once you hit $5M-$10M ARR with a larger sales team, you might transition to embedded (40 hours/week with a dedicated BDR) or full-time. We can scale the engagement as you grow. Many clients stay fractional indefinitely because it's more cost-effective than full-time, and the infrastructure becomes self-service for your team.
Fractional GTM engineering works best for: pre-Series A startups building their first outbound motion, Series A companies with broken outbound, companies between SDR hires, any company that needs a GTM system audit and redesign, companies scaling without headcount, and companies with seasonal or cyclical pipeline needs. It's not right for companies that need 40+ hours per week of hands-on execution long-term (you'd benefit from embedded or full-time). It's also not right if you need someone to close deals or manage a sales team—we focus on infrastructure and systems, not people leadership.
Book a strategy call to discuss your outbound motion, GTM infrastructure, and where fractional GTM engineering can add the most leverage.