Fractional BDR Services
Fractional Business Development Representative
Get a dedicated fractional BDR running outbound prospecting, cold outreach, and meeting generation — fully embedded in your team, without the full-time hiring cost.
8-15 qualified meetings/month • 10+ B2B companies scaled • From $3K/month
What Is a Fractional BDR?
A fractional BDR (Business Development Representative) is a dedicated outbound prospecting specialist who works with your company part-time — running cold outreach, generating qualified meetings, and feeding your sales pipeline without the cost of a full-time hire.
Unlike outsourced outbound agencies, a fractional BDR operates as a true team member: using your CRM, learning your product deeply, personalizing your outreach, and coordinating directly with your AEs and marketing team. The difference in quality is significant.
Most B2B companies need outbound pipeline but cannot yet justify a $80K-$120K full-time BDR salary. The fractional model gives you dedicated, expert outbound execution for $3K-$6K/month — and you can scale up or down as your pipeline needs change.
What Your Fractional BDR Does Every Week
Target Account Research
Identify and qualify target accounts using your ICP criteria. Research company news, funding events, hiring signals, and buying triggers that make prospects likely to engage.
Multi-Channel Outbound
Run personalized outreach sequences across email, LinkedIn, and phone. Not generic blasts — researched, relevant messaging that gets replies from decision-makers.
Meeting Booking & Handoff
Book qualified discovery calls and hand off warm, context-rich leads to your AEs. Every meeting comes with prospect research so your closers walk in prepared.
CRM Pipeline Management
Log all activity in HubSpot or Salesforce. Keep your pipeline clean and up to date so you always have accurate visibility into outbound performance.
Sequence Testing & Optimization
Continuously test subject lines, messaging angles, call-to-actions, and timing. Use real response data to improve open rates, reply rates, and meeting bookings.
Weekly Reporting
Clear weekly reports on activity, meetings booked, pipeline generated, and what is working. No vanity metrics — just the numbers that predict revenue.
Fractional BDR vs Agency vs Full-Time: What Actually Works
| Factor | Fractional BDR | Outbound Agency | Full-Time BDR |
|---|---|---|---|
| Monthly Cost | $3K-$6K | $5K-$15K | $8K-$12K + benefits |
| Dedicated to You | Yes | Shared reps | Yes |
| Product Knowledge | Deep | Shallow | Deep (after ramp) |
| Personalization Quality | High | Low (templates) | High (after ramp) |
| Ramp Time | 1-2 weeks | 2-4 weeks | 3-6 months |
| Commitment Required | Month-to-month | 3-12 mo contract | Full-time employment |
| CRM Integration | Full integration | Limited | Full integration |
Who Should Hire a Fractional BDR?
Founders Doing Their Own Outbound
If you are the CEO running outbound yourself between product calls and investor meetings, you are leaving pipeline on the table. A fractional BDR takes over outbound execution so you can focus on running the business.
Companies That Have Tried Agencies and Failed
Generic template emails from shared reps who do not know your product are a waste of budget. A fractional BDR learns your product, your ICP, and your value prop — and outreach quality reflects that.
Teams Ready to Scale Outbound Without Full-Time Overhead
You have a few AEs but no one running systematic outbound. A fractional BDR fills that gap — generating qualified meetings for your closers without adding a $100K+ salary to your burn.
Companies Building Their First Outbound Playbook
Before hiring a full-time BDR team, you need to know what messaging works, which channels convert, and what your pipeline metrics look like. A fractional BDR answers those questions with real data.
Fractional BDR Performance Benchmarks
Qualified meetings/month
Days to first meeting
Open-to-reply rate
Pipeline ROI in 90 days
Results vary by market, ICP definition, and deal size. Enterprise markets trend toward fewer, higher-value meetings.
Fractional BDR FAQs
What is a fractional BDR?
A fractional BDR (Business Development Representative) is a dedicated outbound sales professional who works with your company part-time, running prospecting campaigns, cold outreach, and meeting generation on your behalf. Unlike an outsourced agency, a fractional BDR is integrated into your team, using your CRM and tools, operating under your brand, and accountable to your pipeline targets — at a fraction of what a full-time hire would cost.
What is the difference between a fractional BDR and an SDR?
BDR (Business Development Representative) and SDR (Sales Development Representative) are often used interchangeably, but BDRs typically focus on outbound prospecting to new accounts while SDRs may also handle inbound leads. A fractional BDR focuses specifically on generating new outbound pipeline — identifying target accounts, running cold outreach sequences, booking discovery calls, and handing off qualified opportunities to your account executives or closing team.
How many meetings can a fractional BDR book per month?
With a proven system and a well-defined ICP, a fractional BDR operating 15-20 hours per week should generate 8-15 qualified meetings per month. The exact number depends on your market, deal size, ICP definition, and outreach channels. Enterprise markets with long cycles tend toward fewer but higher-quality meetings; SMB or mid-market outbound can yield significantly more volume.
How is a fractional BDR different from an outbound agency?
Outbound agencies typically use shared reps sending templated sequences for multiple clients at once. A fractional BDR is dedicated to your company — learning your product deeply, personalizing outreach, using your CRM, and operating as a real team member. They attend your standups, communicate with your AEs, and iterate on messaging based on direct feedback. The result is significantly better quality and conversion than agency-model outbound.
What tools does a fractional BDR use?
A fractional BDR typically works with your existing tools or helps select the right stack. Common tools include HubSpot or Salesforce (CRM), Apollo or ZoomInfo (prospecting and data), Instantly or Outreach (email sequences), LinkedIn Sales Navigator (social prospecting), and Clay (data enrichment and personalization). If you do not have these in place, I help set them up as part of the engagement.
How long does a fractional BDR engagement last?
Most fractional BDR engagements run 3-12 months. The first 30 days focus on setup and launch. By month 2, outbound is fully operational. Many clients extend engagements as they see pipeline results. When the time is right, the fractional BDR helps hire, train, and transition to a full-time internal BDR, with all systems and playbooks documented for continuity.
Start Generating Pipeline in 30 Days
Book a free 30-minute strategy call. We will review your current outbound situation and design a fractional BDR engagement that fits your ICP, budget, and pipeline goals.
Book Your Strategy CallNo commitment required • Free outbound audit included