Fractional BDM Services
Fractional Business Development Manager
Get an experienced fractional BDM building your pipeline, running outbound, and owning your BD motion — without the $150K+ full-time salary. Hands-on execution from day one.
$100M+ pipeline generated • 10+ B2B companies scaled • From $3K/month
What Is a Fractional BDM?
A fractional BDM (Business Development Manager) is an experienced BD professional who works with your company part-time, typically 10-30 hours per week. You get the same expertise, systems, and execution as a full-time BDM hire — at a fraction of the cost.
This is not consulting. A fractional BDM is embedded in your business. They own your outbound pipeline, manage your CRM, run prospecting campaigns, and report weekly on BD metrics. The engagement runs month-to-month with no long-term contracts, and results are visible within 30-60 days.
Companies hire fractional BDMs when they need senior-level business development expertise but cannot yet justify a $120K-$180K full-time hire. It is the fastest path from "we need more pipeline" to a functioning, repeatable BD machine.
Fractional BDM vs Full-Time BDM: The Cost Reality
Full-Time BDM
Year 1 All-In Cost
- ✗$120K-$180K base salary
- ✗25-30% benefits & payroll taxes
- ✗$15K-$25K recruiting costs
- ✗3-6 months ramp time
- ✗Equity dilution
- ✗Long-term commitment risk
- ✗HR management overhead
Fractional BDM
Year 1 Total Cost
- ✓$3K-$9K/month (tier-based)
- ✓No benefits or payroll taxes
- ✓No recruiting costs
- ✓Execution from day 1
- ✓No equity dilution
- ✓Month-to-month flexibility
- ✓Senior expertise immediately
Save 60-80% while getting senior BDM expertise, proven systems, and immediate pipeline generation.
What Your Fractional BDM Delivers
Outbound Pipeline Engine
Build and run systematic outbound prospecting using proven sequences across email, LinkedIn, and phone. I target your ICP, personalize at scale, and generate qualified meetings — not just activity metrics.
CRM Infrastructure
Architect and implement your HubSpot or Salesforce CRM with proper data models, pipeline stages, automation workflows, and reporting dashboards. You get a CRM that actually reflects reality.
ICP & Messaging Strategy
Define your ideal customer profile with precision — industry, company size, tech stack, buying triggers. Build messaging frameworks that resonate with your target buyers and convert in outbound.
BD + Marketing Alignment
Coordinate between business development and marketing so outbound, content, and demand gen all work toward the same pipeline goals. Shared definitions, shared reporting, shared accountability.
Pipeline Reporting & Forecasting
Weekly pipeline reviews, accurate forecasting, and clear BD metrics. You always know where your revenue is coming from, what is working, and where to invest next.
BDR Hiring & Enablement
When you are ready to scale, I help hire, onboard, and enable junior BDRs. I build the playbooks, train the team, and establish the systems before handing off daily execution.
Who Should Hire a Fractional BDM?
Startups and Scale-Ups Under $15M ARR
You need BD expertise but cannot justify a $150K+ full-time hire. A fractional BDM gives you senior-level execution while conserving runway. You build the pipeline proof points needed for your next funding round.
Companies Without a Structured BD Motion
If your pipeline depends on founder relationships and referrals, you need systems. A fractional BDM builds the outbound engine, CRM infrastructure, and repeatable processes that take you from ad-hoc to predictable.
Companies Testing New Markets or Segments
Entering a new vertical, geography, or customer segment? A fractional BDM validates the market quickly without the risk of a full-time hire in an unproven segment. Prove the opportunity before committing headcount.
Companies Scaling Past Their Current BD Capacity
If your BD team is maxed out or generating inconsistent results, a fractional BDM provides the senior oversight to systematize what is working, fix what is not, and scale the team properly.
Fractional BDM Results That Move the Needle
Pipeline Generated
B2B Companies Scaled
Pipeline Growth in 90 Days
From Series A SaaS companies to mid-market B2B enterprises, the fractional BDM model consistently outperforms both inaction and premature full-time hires when timing and stage fit.
The Fractional BDM 90-Day Execution Plan
Foundation
- →ICP definition and TAM mapping
- →CRM audit and infrastructure build
- →Messaging framework and sequence creation
- →Tech stack setup (Apollo, Clay, Instantly, etc.)
- →Initial prospect list building
Execution
- →Outbound campaigns live across channels
- →First qualified meetings booked
- →Pipeline reporting dashboards live
- →A/B testing of sequences and messaging
- →Weekly pipeline reviews established
Scale
- →Identify top-performing channels and double down
- →Optimize sequences based on response data
- →BD playbook documentation
- →BDR hiring and enablement plan (if applicable)
- →Quarterly pipeline forecast and growth plan
Fractional BDM FAQs
What is a fractional BDM?
A fractional BDM (Business Development Manager) is an experienced business development professional who works with your company on a part-time or fractional basis. Instead of paying $120K-$180K/year for a full-time BDM, you get the same expertise, execution, and strategic leadership for a fraction of the cost — typically $3K to $9K/month. The fractional BDM owns your pipeline, outbound systems, and business development strategy just like a full-time hire, but without the overhead.
What does a fractional BDM actually do?
A fractional BDM handles the full scope of business development: building outbound sequences and prospecting systems, managing and growing your pipeline, setting up and optimizing your CRM (HubSpot or Salesforce), aligning with marketing on ICP and messaging, identifying partnership and channel opportunities, reporting on BD KPIs, and training junior team members. It is hands-on execution, not just strategy consulting.
How much does a fractional BDM cost?
Fractional BDM engagements typically range from $3K to $9K per month depending on the scope of work, hours required, and complexity of your go-to-market motion. This compares to $120K-$180K/year for a full-time BDM plus benefits, payroll taxes, and recruiting costs. Most clients see pipeline returns of 5-10x their monthly investment within the first 90 days.
How is a fractional BDM different from a consultant?
A fractional BDM is embedded in your business and owns results — they are not delivering a report and leaving. They attend your team meetings, manage your CRM, run outbound campaigns, and report weekly on pipeline metrics. The key difference: they are accountable to pipeline targets, not just deliverables. A consultant advises. A fractional BDM executes.
When should I hire a fractional BDM vs a full-time BDM?
Hire a fractional BDM when you need senior BD expertise but cannot yet justify a $150K+ full-time hire. This is common for companies under $10M ARR, companies testing new markets, startups building their first BD motion, and companies that need to prove pipeline ROI before committing to a full-time head. Once your pipeline is consistently generating 3-5x your investment, it typically makes sense to bring on a full-time BDM and use the fractional BDM as a strategic advisor.
How quickly can a fractional BDM generate pipeline?
Most engagements see qualified pipeline within 30-60 days. In the first 30 days, I focus on ICP definition, CRM setup, and building initial outbound sequences. By day 60, active outbound is running and the first meetings are booked. By day 90, you have a clear picture of what's working and a repeatable system in place. The exact timeline depends on your market, deal size, and how well-defined your ICP is when we start.
Ready to Build a Predictable Pipeline?
Book a free 30-minute strategy call. We will audit your current BD motion and map out what a fractional BDM engagement looks like for your specific company.
Book Your Strategy CallNo commitment required • Free pipeline audit included