If you are researching fractional BDR pricing, you have probably already noticed that rates vary widely and are not always transparent. Most fractional BDR practitioners and agencies do not publish pricing, which makes it hard to benchmark what is reasonable for your situation.
This post gives you a clear breakdown of what fractional BDR services cost in 2026, what drives pricing differences, and how to evaluate whether you are getting fair value for what you pay.
Fractional BDR Pricing Ranges
Fractional BDR pricing in 2026 typically falls into three tiers:
- Entry-level fractional BDR ($2,000 to $4,000/month): Junior practitioners with 1 to 3 years of experience, limited strategy input, primarily execution-focused. Good for simple, high-volume outbound. Risk of low meeting quality.
- Mid-market fractional BDR ($4,000 to $7,000/month): Experienced BDR practitioners with 4 to 8 years of experience, custom messaging development, ICP research, full reporting. The best value tier for most B2B companies.
- Senior fractional BDR ($7,000 to $12,000/month): Senior practitioners who combine BDR execution with BDM-level strategy. They build the outbound motion and run it. Best for companies that need both execution and strategic input.
What Drives Fractional BDR Pricing
Several factors influence where a fractional BDR sits in this range:
Hours per month: Most fractional BDR engagements are scoped to 15 to 40 hours per month. More hours means more outreach volume and faster pipeline build but also higher cost.
Complexity of your ICP: If your product has a complex, technical buyer or a multi-stakeholder purchase process, the BDR needs more research time per account, which increases effective cost per meeting booked.
Channel mix: Email-only outbound is cheaper to execute than a multi-channel approach that includes LinkedIn, calling, and direct mail. More channels means more hours and higher cost.
CRM and tool setup: If your outbound infrastructure needs to be built from scratch, expect a setup fee of $1,000 to $3,000 on top of the monthly retainer in the first month.
Fractional BDR vs Full-Time BDR Cost Comparison
A full-time BDR in the US costs $70,000 to $90,000 in base salary, plus 20 to 30% in benefits and overhead. Add recruiting fees of $10,000 to $20,000 if you use a recruiter, and a 3 to 6 month ramp period before full productivity. All-in, your first year cost for a full-time BDR is typically $130,000 to $180,000.
A fractional BDR at $5,000 per month costs $60,000 per year with no benefits, no ramp, no recruiting fees, and the ability to pause or cancel if the business situation changes. For most companies under $10M ARR, this is a significantly better economics model.
What You Should Get at Each Price Point
At $3,000 to $5,000 per month, you should receive a minimum of 200 to 400 outreach contacts per month, 5 to 10 qualified meetings, weekly reporting on key metrics, and basic ICP and messaging development.
At $5,000 to $8,000 per month, you should receive 400 to 600 outreach contacts per month, 10 to 20 qualified meetings, a documented outbound playbook, multi-channel outreach including LinkedIn, and strategic input on ICP prioritization and messaging optimization.
Visit the pricing page for current engagement rates or book a call to discuss your specific pipeline goals and what a right-sized fractional BDR engagement would look like for your company.